Our Services
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Focuses on building relationships with potential customers through organic content, such as posts, images, and videos. It allows businesses to engage with their audience, share valuable information, and drive traffic to their website. While social media management can be cost-effective, it requires time and effort to build a substantial following and generate organic reach, therefore it is more of a long term approach.
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Involves using paid placements to display ads to a specific audience based on demographics, interests, and behaviors. Paid advertising allows businesses to target their ads precisely and track their performance in real-time. However, it can be more expensive than social media management, especially for competitive keywords or industries.
So… What’s The difference?
The key difference between social media management and paid advertising lies in the level of control. With social media management, businesses have more control over the content they create and the way they interact with their audience. Paid advertising, however, provides more control over targeting and tracking, allowing businesses to fine-tune their campaigns and optimize their ad spend. Furthermore, paid advertising is usually only needed for a short period of time, whereas social media management is mainly for the long term.
Advertising Platforms
Why We Chose These
Facebook and Instagram have shown a steady 5% increase in ad reach since the beginning of the year
Highest ROI (Return On Investment) of ANY social media platform
Half of all Australians use Facebook every month, spending an average of 1.7 hours per day on the platform